Miguel is deciding how to get his product to his customers. His options include a fixed location, a mobile location, working out of his home, and the Internet. Miguel is preparing the _____ section of his marketing plan.Group of answer choicesproduct/servicepricepromotiondistribution
Question
Miguel is deciding how to get his product to his customers. His options include a fixed location, a mobile location, working out of his home, and the Internet. Miguel is preparing the _____ section of his marketing plan.Group of answer choicesproduct/servicepricepromotiondistribution
Solution
The correct answer is: distribution.
Here's why:
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Product/Service: This section of the marketing plan would focus on the details of the product or service being offered, not how it's delivered to customers.
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Price: This section would focus on how much the product or service will cost, not how it's delivered to customers.
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Promotion: This section would focus on how the product or service will be advertised and marketed, not how it's delivered to customers.
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Distribution: This is the correct answer. The distribution section of a marketing plan outlines how the product or service will be delivered to customers. This includes decisions about the use of physical locations, online platforms, and other methods of getting the product to the customer.
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