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Choose the best alternative from the ones given below:Only one of the given options is incorrectBusiness/Marketing researchers are becoming more involved in decision making, whereas Business/marketing managers are not becoming more involved with researchTwo of the given options are incorrectThe task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current informationAll the given options are incorrectBusiness/Marketing management decisions are complicated by interactions between the uncontrollable Business/marketing variables and the uncontrollable environmental factors

Question

Choose the best alternative from the ones given below:Only one of the given options is incorrectBusiness/Marketing researchers are becoming more involved in decision making, whereas Business/marketing managers are not becoming more involved with researchTwo of the given options are incorrectThe task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current informationAll the given options are incorrectBusiness/Marketing management decisions are complicated by interactions between the uncontrollable Business/marketing variables and the uncontrollable environmental factors

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Solution

The best alternative from the ones given is: "The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information". This statement is generally true as the main role of marketing research is to provide relevant and accurate information to help management make informed decisions. The other options contain inaccuracies. For instance, it's not accurate to say that business/marketing managers are not becoming more involved with research. In fact, managers often use research to inform their decisions. Similarly, it's not accurate to say that all options are incorrect. Therefore, the best alternative is the one about the role of marketing research.

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Similar Questions

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Choose the best alternative from the ones given below:All the given options are correctApplied business research is conducted to address a specific business decision for a specific firm or organizationNone of the given options is correctWhen ideas can be stated in researchable terms, we reach the hypothesis stage of the scientific methodOnly one of the given options is incorrectThe scientific method used by researchers is essentially the same process in business as it is in physical sciences

Business/Marketing Research is everything except (Choose the best alternative from the ones given below):

When a marketing manager is trying to decide whether a strategic decision should be postponed until some additional research can be conducted, which of the following questions should this manager ask himself or herself (Choose the best alternative from the ones given below)?Only one of the given options is incorrectWill the payoff from the research be worth the dollar expenditures for research?Two of the given options are correctIs the proposed research expenditure the best use of the available funds?All the given options are correctWill the information gained by business research improve the quality of the marketing decision enough to warrant the expenditure?

All of the following are important aspects of the business research process EXCEPT (Choose the best alternative from the ones given below)

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