What can business owners do to maintain high ethi-cal standards in their companies?2-14. What is the term used for people who pursue oppor-tunities to create social value?2-15. How do social entrepreneurs differ from traditionalentrepreneurs?

2-13. Business owners can maintain high ethical standards in their companies by:

• Setting clear ethical guidelines: This includes creating a code of conduct that outlines the company's values and expectations regarding ethical behavior.
• Leading by example: Business owners should demonstrate ethical behavior in their actions and decisions.
• Providing training: Regular training sessions can help employees understand ethical issues and how to handle them.
• Encouraging open communication: Employees should feel comfortable reporting unethical behavior without fear of retaliation.
• Regularly reviewing and updating policies: As the business environment changes, so too should the company's ethical guidelines.

2-14. The term used for people who pursue opportunities to create social value is "Social Entrepreneurs".

2-15. Social entrepreneurs differ from traditional entrepreneurs in that they aim to generate social value or impact, alongside or instead of purely economic profits. While traditional entrepreneurs typically measure performance in profit and return, social entrepreneurs focus on creating social capital. Their main aim is to create sustainable social change through innovative ideas.