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What is the correct flow of stakeholders involved in the production of FMCG goods?Retailer>Manufacturer>RetailerRetailer>Wholesaler>ManufacturerManufacturer>Wholesaler>Retailer

Question

What is the correct flow of stakeholders involved in the production of FMCG goods?Retailer>Manufacturer>RetailerRetailer>Wholesaler>ManufacturerManufacturer>Wholesaler>Retailer

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Solution

The correct flow of stakeholders involved in the production of Fast-Moving Consumer Goods (FMCG) is Manufacturer>Wholesaler>Retailer.

Here's the step by step process:

  1. Manufacturer: The process begins with the manufacturer who produces the goods. These are companies that convert raw materials into finished products. They make the goods in their factories and then sell them to the next link in the chain.

  2. Wholesaler: The manufacturer sells the goods in large quantities to wholesalers. Wholesalers buy goods in bulk from manufacturers, store them in their warehouses, and then sell them in smaller quantities to retailers.

  3. Retailer: Retailers buy the goods from wholesalers in smaller quantities and sell them directly to the end consumers. They are the final link in the supply chain.

So, the correct flow is Manufacturer>Wholesaler>Retailer.

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