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A movie theater price discriminates by charging children and seniors lower prices than adults. The theater is assuming that children and seniors have a more ______________(elastic / inelastic) demand than adults.

Question

A movie theater price discriminates by charging children and seniors lower prices than adults. The theater is assuming that children and seniors have a more ______________(elastic / inelastic) demand than adults.

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Solution

The theater is assuming that children and seniors have a more elastic demand than adults.

Here's why:

  1. Price discrimination is a strategy used by businesses to charge different prices to different consumers based on their willingness to pay.

  2. In this case, the movie theater charges lower prices for children and seniors because it assumes they have a more elastic demand.

  3. Elastic demand means that the quantity demanded by consumers is sensitive to changes in price. In other words, if the price goes up, the quantity demanded goes down significantly, and vice versa.

  4. The theater assumes that children and seniors are more price-sensitive (i.e., have more elastic demand) because they typically have lower incomes than adults. Therefore, a high price might deter them from going to the movies.

  5. By charging them lower prices, the theater can attract more children and seniors, increasing its overall revenue.

This problem has been solved

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