An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company? 1 pointWe want to increase our total number of customers this year. To do that, we will introduce more menu items and make it easier for customers to pay for their orders.We want to increase the number of meals we sell. We want to increase the number of customers that we serve each year to increase our year-over-year revenue. To do that, we will sell more meals and make it easier for customers to pay. We want to increase our number of customers by 50% over the next 12 months. To do that, we will add two popular specials as standard menu items and introduce an efficient mobile payment kiosk.
Question
An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company? 1 pointWe want to increase our total number of customers this year. To do that, we will introduce more menu items and make it easier for customers to pay for their orders.We want to increase the number of meals we sell. We want to increase the number of customers that we serve each year to increase our year-over-year revenue. To do that, we will sell more meals and make it easier for customers to pay. We want to increase our number of customers by 50% over the next 12 months. To do that, we will add two popular specials as standard menu items and introduce an efficient mobile payment kiosk.
Solution
The most specific business goal for the food truck vendor is: "We want to increase our number of customers by 50% over the next 12 months. To do that, we will add two popular specials as standard menu items and introduce an efficient mobile payment kiosk."
This goal is specific (increase customers by 50%), measurable (number of customers), achievable (through menu changes and payment kiosk), relevant (to growing the customer base), and time-bound (over the next 12 months). These are the characteristics of a SMART goal, which is an effective way to set business objectives.
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