According to research, how does the amount of media coverage an issue receives relate to public opinion?Group of answer choicesIt has no impact on public opinionThere is no correlation between media coverage and public opinionMore media coverage correlates with higher perceived importance of the issueLess media coverage correlates with higher perceived importance of the issue

Which of the following statements best describes the effect of the media on public opinion and eventually public policy?Group of answer choicesThe media set the agenda, frame issues, and color public perceptions about alternative public policies.The media are biased toward a particular ideological position, which permeates most aspects of reporting and thus sways the American public in that direction.The media are, to a great extent, controlled by government officials through regulations placed on the media.The media are manipulated by government officials by what they say during press conferences and official press statements, and have difficulty ever criticizing government policy.

Why is media coverage important in media relations? Group of answer choicesBecause it provides third party legitimacy and credibility, and is a cost-effective practice compared to advertisingBecause it can be manipulated by organisations for their own purposesBecause it’s free

Which scenario is not an example of one of the major ways media coverage shapes public opinion?A.A radio news program spends several shows discussing a candidate's past conviction for domestic violence.B.A nightly news show uses an unflattering picture of a state senator to accompany a story about him.C.An online news site publishes a story that includes a link to a site where people can register to vote.D.A newspaper runs an editorial suggesting that readers vote for a particular candidate for governor.

Which action best illustrates how the media can influence public opinion in the United States?A.By focusing criticism on a particular politician to hurt his or her chances of reelectionB.By publishing a poll showing that two candidates have similar levels of support during an electionC.By focusing on sensationalized stories rather than covering public policyD.By incorporating elements of both mainstream and social media into reportsSUBMITarrow_backPREVIOUS

If the media cover an issue and it gets a powerful response from the public, the media sometimes follow up by covering that response. What is the most likely outcome of these events?A.Increased bias in future storiesB.More powerful political partiesC.Decreased attention from elected officialsD.Changes to public policy on the issue