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Question 8Consider the following scenario:The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts to understand the enthusiasts’ needs. The research team uses their findings to inform design and marketing decisions.What type of research is the team conducting? Select all that apply.1 pointSecondary researchPrimary researchQualitative researchQuantitative research

Question

Question 8Consider the following scenario:The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts to understand the enthusiasts’ needs. The research team uses their findings to inform design and marketing decisions.What type of research is the team conducting? Select all that apply.1 pointSecondary researchPrimary researchQualitative researchQuantitative research

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Solution

The research team is conducting:

  1. Primary research: This is because they are collecting new data directly from users and fitness enthusiasts through surveys and interviews.

  2. Qualitative research: The targeted interviews with fitness enthusiasts provide in-depth, subjective information about the enthusiasts' needs.

  3. Quantitative research: The survey that asks users to rate their favorite fitness apps on a numeric scale provides numerical data that can be statistically analyzed.

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