According to Phillip Kotler product has five levelsa.Core, generic expected, augumented and potentialb.Durability, perishability, inseparability, intagibility and variabilityc.Development, inroductory grwoth, maturity and declined.Outer pacakge, inner package, contents, taste & nutrition
Question
According to Phillip Kotler product has five levelsa.Core, generic expected, augumented and potentialb.Durability, perishability, inseparability, intagibility and variabilityc.Development, inroductory grwoth, maturity and declined.Outer pacakge, inner package, contents, taste & nutrition
Solution
The question seems to be asking about the different levels of a product according to Philip Kotler. Here are the correct answers:
a. Core, generic, expected, augmented, and potential: This is the correct classification of product levels according to Philip Kotler. The core product is the basic benefit the product provides. The generic product includes the core benefits and the basic features. The expected product includes attributes that buyers assume will be there. The augmented product includes additional features, benefits, attributes, or related services that distinguish the product from competitors. The potential product includes all the transformations the product might undergo in the future.
b. Durability, perishability, inseparability, intangibility, and variability: These are characteristics of services, not levels of a product.
c. Development, introductory growth, maturity, and decline: These are stages of the product life cycle, not levels of a product.
d. Outer package, inner package, contents, taste & nutrition: These are components of a product, not levels of a product.
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