Certain products may sell better if the company stands behind the product in case of defect or customer dissatisfaction. This total product offer factor falls under the category ofMultiple Choiceconveniencewarranty or guaranteeNone of the answers are correct.brand identificationcustomer service

If consumers make a purchase of a particular product, because they are familiar with the company that makes the product, then they are making the decision based on which characteristic?Multiple Choicewarrantybrand identificationhistory with the productsales price or promotionsconvenience

Which of the following is NOT a primary function of branding? Product identification Protection against competition Guarantee of quality Offer promotional discounts

If a consumer makes a purchase from a particular business, because that person has a limited amount of time or does not want to put in much effort to buy the product, then which factor becomes increasingly important?Multiple Choicedesign/featuresqualitybrand identificationconveniencewarranty

If one product is more expensive than another product, the customer usually believes that the productMultiple Choiceis of better quality.is of lower quality.is a trick.is less expensive.is able to adapt.

Typically, who determines the product's or service's value in relationship to that of its close competitors?Multiple choice question.RetailersCustomersMarketersManufacturersSuppliers