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Which of the following is a simple way to think about international licensing? Group of answer choices a. It is like foreign direct investment without the investment. b. It kind of has a joint venture vibe. c. It is an export of a firm’s competitive advantage rather than products and services embodying that advantage. d, It is like domestic licensing, only international.

Question

Which of the following is a simple way to think about international licensing? Group of answer choices

a. It is like foreign direct investment without the investment.

b. It kind of has a joint venture vibe.

c. It is an export of a firm’s competitive advantage rather than products and services embodying that advantage.

d, It is like domestic licensing, only international.

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Solution

International licensing can be thought of in several ways, depending on the perspective you take. Here's a simple breakdown of each answer choice:

a. "It is like foreign direct investment without the investment." - This means that a company is able to enter a foreign market and benefit from its products or services being sold there, but without having to make a significant financial investment in that country.

b. "It kind of has a joint venture vibe." - This suggests that international licensing is similar to a joint venture in that two or more parties are involved and both can benefit. However, in a joint venture, each party typically contributes assets and shares risks, which is not necessarily the case with licensing.

c. "It is an export of a firm’s competitive advantage rather than products and services embodying that advantage." - This means that the company is not necessarily exporting physical goods or services, but rather the rights to use its intellectual property, such as patents, trademarks, or technology.

d. "It is like domestic licensing, only international." - This is probably the simplest way to think about it. Just like domestic licensing, where a company gives another company the rights to produce its product for a fee, international licensing is the same concept but applied to companies in different countries.

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