The marketing research process is only applicable to large corporations, not small businesses. True or False

Why would a small business conduct less marketing research than a larger, established firm?Group of answer choicesData is not generally available for new business ideas.The entrepreneur can rely on intuition and observations.Marketing research is expensive.Marketing research is not necessary for a start-up business.

Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Marketing research is rarely used by non-business organisations (for example, government bodies) because their functions are distinct from those of for-profit organisations.

Marketing research can be primary or secondary. True False

Small businesses are particularly suited to abiding by the marketing concept because:Group of answer choicesthey have more resources to work with than large companies.they are less environmentally conscious than large companies.they work within a tighter bureaucratic framework than large companies.they are closer to the customer than are large companies. PreviousNext