Which type of utility opens two-way flows of information between marketing participants?Multiple choice question.Information utilityTime utilityPossession utilityPlace utility
Question
Which type of utility opens two-way flows of information between marketing participants?Multiple choice question.Information utilityTime utilityPossession utilityPlace utility
Solution
The type of utility that opens two-way flows of information between marketing participants is Information utility. This utility involves the communication and processing of information. It allows for a two-way interaction between the company and the customer, where both can share and receive information.
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