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Which of the following statements is correct?*1 pointMarketing is the term used to refer only to the sales function within a firmMarketing managers usually don't get involved in production or distribution decisionsMarketing is an activity that considers only the needs of the organization, not the needs of society as a wholeMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Question

Which of the following statements is correct?*1 pointMarketing is the term used to refer only to the sales function within a firmMarketing managers usually don't get involved in production or distribution decisionsMarketing is an activity that considers only the needs of the organization, not the needs of society as a wholeMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

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Solution

The correct statement is: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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