The correct answer is "intensive" distribution.

Here's why:

1. Dunkin’ Donuts distributes its products through a wide variety of outlets, which is a characteristic of intensive distribution.

2. Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For a product like Dunkin’ Donuts coffee, which is a mass market item that consumers expect to find everywhere, this strategy makes sense.

3. Selective distribution would involve using a limited number of outlets in a geographical area to sell products, which is not the case here.

4. Exclusive distribution involves limiting distribution to a single outlet. The product is usually highly priced, and requires a specific type of selling effort, which is not applicable to Dunkin’ Donuts.

5. Wholesale distribution would involve selling goods in large quantities to be retailed by others, which is not the primary method of distribution for Dunkin’ Donuts.

Question

The correct answer is "intensive" distribution.

Here's why:

1. Dunkin’ Donuts distributes its products through a wide variety of outlets, which is a characteristic of intensive distribution.

2. Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For a product like Dunkin’ Donuts coffee, which is a mass market item that consumers expect to find everywhere, this strategy makes sense.

3. Selective distribution would involve using a limited number of outlets in a geographical area to sell products, which is not the case here.

4. Exclusive distribution involves limiting distribution to a single outlet. The product is usually highly priced, and requires a specific type of selling effort, which is not applicable to Dunkin’ Donuts.

5. Wholesale distribution would involve selling goods in large quantities to be retailed by others, which is not the primary method of distribution for Dunkin’ Donuts.

Knowee AI · Accepted Answer

The correct answer is "intensive" distribution.

Here's why:

1. Dunkin’ Donuts distributes its products through a wide variety of outlets, which is a characteristic of intensive distribution.

2. Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For a product like Dunkin’ Donuts coffee, which is a mass market item that consumers expect to find everywhere, this strategy makes sense.

3. Selective distribution would involve using a limited number of outlets in a geographical area to sell products, which is not the case here.

4. Exclusive distribution involves limiting distribution to a single outlet. The product is usually highly priced, and requires a specific type of selling effort, which is not applicable to Dunkin’ Donuts.

5. Wholesale distribution would involve selling goods in large quantities to be retailed by others, which is not the primary method of distribution for Dunkin’ Donuts.

Because Dunkin’ Donuts’ market coverage includes retail outlets, convenience stores, grocery stores, and direct distribution of bagged coffee via the Internet, it is best described as ________ distribution.Multiple Choiceselectiveintensivewholesaleexclusive

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