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According to Blank______, consumer needs and preferences throughout the world are converging and becoming increasingly homogeneous.Multiple choice question.Hofstede's theory on national culturethe VRIO frameworkLevitt's globalization hypothesisGreenfield operations

Question

According to Blank______, consumer needs and preferences throughout the world are converging and becoming increasingly homogeneous.Multiple choice question.Hofstede's theory on national culturethe VRIO frameworkLevitt's globalization hypothesisGreenfield operations

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Solution

The answer is Levitt's globalization hypothesis. This theory suggests that due to modern communication, transportation, and technology, consumer needs and preferences around the world are converging, making markets increasingly homogeneous.

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