discuss the services offered by retailers to wholsellers,

discuss the services offered by retailers to wholesalers.

A company with a value chain system that sells directly consumers is able toMultiple choice question.bypass the costs of distributors.reduce the need for cost drivers.increase overhead expenditures.develop better relationships with distributors.

A way that traditional retailers can compete with online retailers is to:Multiple choice question.use franchises that deliverbe so efficient they can beat them on costrequire an administered system for allincrease their market share

Retailers provide value to product manufacturers byMultiple Choicedistributing marketing research about competitors.making it convenient to sell small quantities of goods to retailers.allowing manufacturers to focus on product development and production.supplementing the cost of transportation services provided by manufacturers.letting manufacturers sell products directly to consumers.

Case 2: Where Is After-Sales Service? Spidermart is a shop in Celia’s neighborhood. It is well-known for being very spacious, well supplied and for its enticing advertisement. Celia bought a shower nozzle at the store and was assured by the salesman that despite the product’s being quite expensive, Celia got more value for her money because the product is guaranteed to last a lifetime and was imported from one of the largest sanitary product manufacturers in the world. However, when Celia’s plumber was installing the nozzles, he discovered that the nozzles were defective. The plumber showed her the newly installed nozzles and she saw how the water kept gushing out from the wrong places even if they were properly installed. She was convinced that it is a factory defect so she went back to Spidermart and told the salesman about it. The salesman would not believe her story but Celia insisted until the store manager was summoned. The manager sided the salesman right away and kept convincing Celia that it must be because of wrong installation. The commotion then resulted to Celia claiming that the shop was only violating its catchphrase and that she had been deceived. The manager still maintained not to replace the defective nozzles. Celia told her friends about it and one of them suggested that she raise this issue to the Consumers’ Union. The Consumers’ Union met with the director of Spidermart and warned that they will publicize the issue if the shop will not do anything about the matter. The shop director, out of fear of having the issue blown out of proportion by the Consumers’ Union, agreed to have the nozzle replaced. Only then was the issue resolved. ACA 1: Advantages: Disadvantages: ACA 2: Advantages: Disadvantages: ACA 3: Advantages: Disadvantages: