Thesis title: How and When Product Innovation Increases Competitive Advantage: A Case Study of Safaricom Limited in Kenya. Write three different titles for the thesis title above.

Thesis title: The Role of Product Innovation in Enhancing Competitive Advantage: A Case Study of Safaricom Limited in Kenya. Innovation of the thesis.

Research title: The Role of Product Innovation in Enhancing Competitive Advantage: A Case Study of Safaricom Limited in Kenya. In 8 paragraphs, write the literature review of the research and add in-text references to every paragraph. Include a short introduction that defines or identifies the general topic, issue, or area of concern, Synthesize other research on the topic, explaining what is known about it, Conclude by stating what is missing, what is controversial, what is not yet known, or what needs to be resolved in the discussion.