Which distribution channel is the best for a business?Multiple ChoiceThe direct channel of manufacturer to consumer is the best.Manufacturer to broker to agent to wholesaler to retailer, to create the most value for the consumer, is the best.It depends entirely upon the business and how it wants to distribute its products. Manufacturer to agent to broker to wholesaler to retailer is the best.Manufacturer to wholesaler to retailer is the best.

In most cases, a distribution channel is a(n) _____ between the products a brand manufactures and the customers that buy the product.MiddlemanIntersectionIntermediaryNone of these

Since the most direct channel is from the manufacturer straight to the consumer, why is it not always the best for a business to take this approach every time?Multiple ChoiceThe manufacturer will then charge more for the products.Actually, it is always best to take this direct path to reduce costs.Intermediaries create value for the consumers/buyers.U.S. law requires the use of brokers in the exchange of goods.It takes too long to receive payments from consumers.

Which of the following is an example of a direct marketing channel?Select one:a.Manufacturer selling directly to consumersb.Manufacturer selling to retailers who sell to consumersc.Manufacturer selling to wholesalers who sell to retailersd.Manufacturer selling to agents who sell to consumersClear my choice

Which of the following occurs in a conventional marketing channel?Multiple choice question.The channel includes just three members: a manufacturer, a wholesaler, and a retailer.All channel members are managed centrally by the same corporation.Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel.Each channel member pursues its own objectives independently, with little care about other channel members.

Which distribution strategy has grown rapidly due to the increase in e-commerce?Indirect channel distributionDirect channel distributionBusiness-to-businessWholesaler-to-consumer