Which marketing strategy involves promoting products or services through online channels such as social media and search engines?

The marketing strategy that involves promoting products or services through online channels such as social media and search engines is known as Digital Marketing.

Here are the steps involved in this strategy:

1. Identify your target audience: Understand who your potential customers are, what they need, and where they spend most of their time online.

2. Create a digital marketing plan: This should outline your goals, the digital channels you'll use, and the strategies you'll implement, such as SEO, content marketing, or social media marketing.

3. Develop your online presence: This could involve creating a website, setting up social media profiles, or starting a blog.

4. Create and share valuable content: This could be blog posts, social media updates, videos, podcasts, or any other type of content that your audience will find useful or entertaining.

5. Promote your content: Use SEO techniques to make your content more discoverable in search engines, share it on social media, or use paid advertising to reach a wider audience.

6. Engage with your audience: Respond to comments, answer questions, and interact with your audience to build relationships and trust.

7. Analyze and adjust your strategy: Use analytics tools to track the success of your digital marketing efforts, and adjust your strategy as needed based on your results.