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Suzanne is the monopoly seller of an illegal product in a particular city. Her marginal cost is $11 per unit and she has no other costs. She faces a demand curve of P = 121–q, and she charges a linear (or single) price to her clients. What is the profit-maximising price Suzanne charges?

Question

Suzanne is the monopoly seller of an illegal product in a particular city. Her marginal cost is $11 per unit and she has no other costs. She faces a demand curve of P = 121–q, and she charges a linear (or single) price to her clients. What is the profit-maximising price Suzanne charges?

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Solution

To find the profit-maximizing price, we first need to find the quantity where marginal cost (MC) equals marginal revenue (MR).

  1. The demand curve is P = 121 - q. We can rewrite this as q = 121 - P.

  2. The total revenue (TR) is Pq = P(121 - P).

  3. The marginal revenue (MR) is the derivative of the total revenue with respect to quantity, which is d(TR)/dq.

  4. To find MR, we first need to find the derivative of TR with respect to P, which is 121 - 2P.

  5. Then, we find the derivative of q with respect to P, which is -1.

  6. So, MR = (121 - 2P)*(-1) = 2P - 121.

  7. Set MR = MC to find the profit-maximizing quantity: 2P - 121 = 11.

  8. Solve for P: P = (121 + 11)/2 = $66.

So, the profit-maximizing price Suzanne charges is $66.

This problem has been solved

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