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Competitive Advantage is normally obtained by leading in one of the following exceptSelect one:a.Product differentiationb.Mass sellingc.Low costClear my choice

Question

Competitive Advantage is normally obtained by leading in one of the following exceptSelect one:a.Product differentiationb.Mass sellingc.Low costClear my choice

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Solution

The correct answer is b. Mass selling.

Competitive advantage is typically achieved through product differentiation (a), where a company makes its product or service unique and attractive to consumers compared to its competitors. This can be done through various means such as superior design, high quality, or excellent customer service.

Low cost (c) is another way to gain a competitive advantage. If a company can produce and sell its products or services at a lower cost than its competitors, it can attract price-sensitive customers and increase its market share.

Mass selling (b), however, is not typically a source of competitive advantage. While it can help increase sales volume, it does not necessarily lead to a competitive advantage unless it is combined with other strategies such as product differentiation or low cost. Mass selling alone, without a unique selling proposition or cost advantage, can lead to price wars and reduced profit margins.

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