You want to nurture leads on WhatsApp through a sequence of messages. What strategy aligns with WhatsApp Drip Marketing?Ignoring user interactions on WhatsAppRandomly sending messages without a strategySending one-time, immediate messages to leadsNurturing leads through a sequence of scheduled messages

Jude is considering integrating WhatsApp into his digital marketing strategy for lead generation. What is the first step that Jason should take?Set clear objectives for each campaignObtain opt-in & consent from potential customersShare valuable content with leadsStart with an attention-grabbing hook

Your WhatsApp campaign for a tech gadget company has been running for a while & you want to keep your audience engaged. What type of content should you send to achieve this?Messages asking for feedback on the campaignValuable & interesting content such as tech tips & fun factsPersonalized product recommendationsOnly promotional messages about your latest products

Alex is planning an SMS marketing campaign for his software company & he wants to ensure that the messages are relevant to different customer groups. Which strategy should he use to achieve this goal?Sending short & concise messagesAdding a clear CTASegmentation

Marketing strategy – how will you promote the information to your target market e.g. Advertising, invitations etc. Explain your strategy.

Marketing strategy – how will you promote the information to your target market e.g. Advertising, invitations etc. Explain your strategy.