Which of the following statements is not true?Group of answer choicesOverall transaction costs have dropped dramatically.Brands remain very important in e-commerce.First-mover advantage appears to have succeeded only for a very small group of companies.Information asymmetries are continually being introduced by merchants and marketers.
Question
Which of the following statements is not true?Group of answer choicesOverall transaction costs have dropped dramatically.Brands remain very important in e-commerce.First-mover advantage appears to have succeeded only for a very small group of companies.Information asymmetries are continually being introduced by merchants and marketers.
Solution
The statement that is not true is: "Information asymmetries are continually being introduced by merchants and marketers."
In the context of e-commerce, information asymmetry refers to a situation where one party in a transaction has more or better information than the other. This can create an imbalance of power in transactions, which can sometimes cause the transactions to go awry. However, with the rise of e-commerce, information asymmetry has been significantly reduced. Online platforms provide consumers with vast amounts of information about products and services, including detailed descriptions, customer reviews, and comparison tools. Therefore, it's not accurate to say that information asymmetries are continually being introduced by merchants and marketers.
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