Think about something you do with passion or expertise—a dish you like to cookand eat, a sport you play, any unique skill or ability you’ve developed—and figure outa way to turn it into a small business. For example, you like baking cookies, so youopen a bake shop, or you like hockey and could imagine an improved stick to inventand market.Questions:1. If your business is like most others, you’re going to need some money to get itup and going, more money than you’ve got right now. That means you’ll need tofind a partner for your venture, someone to help you get the cash together andthen run things afterward. Would you prefer a utilitarian or an egoist for yourpartner? Why?2. Assume that doing good in society and not just doing well (making money) isimportant to you. Within the business you have in mind, with which of these threeoptions do you suspect you’d accomplish more general good? Just making money and trusting the invisible hand to take care of the rest Making money and donating part of it to charity—that is, to peoplespecialized in serving the general welfare Attempting to do good within your business by, for example, buyingrecycled materials or by paying wages slightly above what people could getfor the same work at other companies3. Is there a potential cause egoism angle to your business? Could you set it up tomake it seem like the reason you’re running your enterprise is to help otherswhen really you’re just trying to make money? For a consequentialist, is thereanything wrong with that?
Question
Think about something you do with passion or expertise—a dish you like to cookand eat, a sport you play, any unique skill or ability you’ve developed—and figure outa way to turn it into a small business. For example, you like baking cookies, so youopen a bake shop, or you like hockey and could imagine an improved stick to inventand market.Questions:1. If your business is like most others, you’re going to need some money to get itup and going, more money than you’ve got right now. That means you’ll need tofind a partner for your venture, someone to help you get the cash together andthen run things afterward. Would you prefer a utilitarian or an egoist for yourpartner? Why?2. Assume that doing good in society and not just doing well (making money) isimportant to you. Within the business you have in mind, with which of these threeoptions do you suspect you’d accomplish more general good? Just making money and trusting the invisible hand to take care of the rest Making money and donating part of it to charity—that is, to peoplespecialized in serving the general welfare Attempting to do good within your business by, for example, buyingrecycled materials or by paying wages slightly above what people could getfor the same work at other companies3. Is there a potential cause egoism angle to your business? Could you set it up tomake it seem like the reason you’re running your enterprise is to help otherswhen really you’re just trying to make money? For a consequentialist, is thereanything wrong with that?
Solution
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I would prefer a utilitarian partner for my venture. A utilitarian would make decisions that would benefit the greatest number of people, which aligns with my goal of doing good in society. They would also be more likely to support business decisions that prioritize ethical considerations over profit.
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I believe I would accomplish more general good by attempting to do good within my business. By buying recycled materials or paying wages slightly above what people could get for the same work at other companies, I would be directly contributing to the welfare of my employees and the environment. While donating to charity is also a good option, I believe that integrating ethical practices into my business operations would have a more immediate and tangible impact.
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Yes, there is a potential cause egoism angle to my business. I could market my business as an ethical and socially responsible company, which could attract more customers and increase profits. However, my primary motivation would still be to do good in society. From a consequentialist perspective, there is nothing wrong with this as long as the end result is beneficial for the majority of people.
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Required informationSkip to questionEntrepreneurs Reinvent Pizza Believe it or not, pizza, long an American food staple, has been losing popularity since 2000. Shifts in lifestyles and eating habits have influenced the downturn and are also influencing its reinvention. Review the three segments of the case and answer the questions that follow. No matter how you define small business, one fact is clear: Small businesses are vital to the soundness of the American economy. Small firms are also important as exporters, representing 97.5 percent of U.S. exporters of goods and contributing 31 percent of the value of exported goods. In addition, small businesses are largely responsible for fueling job creation and innovation. With their small size comes the flexibility to adapt to changing market demands. Read the case below and answer the questions which follow. Part I: Believe it or not, pizza, long an American food staple, has been losing popularity since 2000. A major contributor to the decline is America's growing interest in health. Those who fear fat don't want the cheese, oils, or the high-fat meats. Many pizzerias are moving away from fancy ingredients and large-sized pizzas and returning to the basics – focusing on quality ingredients rather than unique, abundant toppings – in order to present pizza as a pure, healthy meal. Along this line, restaurants such as American Flatbread don't even call their offerings pizza – it is referred to as flatbread and is made with organic flour and organic tomatoes. The company also uses only locally made mozzarella cheese and local meat. Part II: Taking another approach, Papa John's Pizza and Happy Joe's Pizza, two large chains, are working to open a new pizza market. Both companies have launched breakfast pizzas at test locations. Breakfast pizzas are topped not with typical pizza ingredients but with scrambled eggs, bacon, and other breakfast fare. With pizza sales limping along and the most sales occurring after 4 p.m., these chains see what they call Omelet Pizzas as an opportunity to hook an entirely new group of customers. Papa John's is currently testing Omelet Pizzas in downtown locations and focusing on corporate customers. Everyone agrees that selling breakfast pizzas will take time, but they feel it's worth a try. Part III: Entrepreneurs interested in breaking into the casual dining restaurant industry should take a look at the artisanal pizza. Casual dining chains have been experiencing customer growth of about 8 percent annually – a highlight in the restaurant world right now. For an entrepreneur looking to launch a restaurant, pizza is a cost-effective choice. According to Dave Ostrander, a pizzeria consultant, the cost of pizza ingredients can easily be less than 25 percent of the menu price, allowing for a decent profit. Entrepreneurs already involved in the pizza industry are looking toward expansion – a possible indication that the downturn in the pizza market is about to shift. Papa John's strategy to pursue breakfast pizza is an example ofMultiple Choiceintrapreneurship.entrepreneurship.management.franchising.undercapitalization.
When starting a new business, the first step should be to…Find a location for the business.Name the business.Seek start-up capital.Write a business plan.Show your work or leave a comment
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