Search engine marketing can also be called what?Pay-per-click advertisingOrganic advertisingSearch box marketingOne-click advertisingQuestion 2 of 423851274In an SEM auction, your Quality Score is based on which aspect of your ad?BidRelevanceWitLengthQuestion 3 of 423851274Fill in the blank:It's possible to determine how well a/an ___________ will perform without bidding on it.AuctionWebsiteKeywordAdvertQuestion 4 of 423851274What should your search ad have in order to promote more clicks?A call to actionA catchy headlineA close-up photoA social media link

In an SEM auction, your Quality Score is based on which aspect of your ad?BidRelevanceWitLength

Search engine marketing can also be called what?Pay-per-click advertisingOrganic advertisingSearch box marketingOne-click advertising

It's possible to determine how well a/an ___________ will perform without bidding on it.AuctionWebsiteKeywordAdvert

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?It will help the ad stand out and encourage people to click itIt will guarantee the ad appears at the top of the search resultsIt will increase the amount of users across your entire websiteIt can increase the quality score of your ad

What is the system that allows advertisers to bid on search terms that appear as sponsored links on Google results pages?Group of answer choicesCybermediationSearch Engine OptimizationAdwordsCrowdfunding