Firms that achieve a sustainable competitive advantage through their merchandise and service offerings, and through effective branding and positioning, are doing so using Blank______ excellence.Multiple choice question.productoperationallocationalcustomer

_____ is achieved through efficient operations, excellent supply chain, and strong relationships with their suppliers.Multiple choice question.Operational excellenceCustomer excellenceProduct excellenceLocational excellence

When a product is first launched during the introduction stage, sales are usually Blank______ and there are Blank______ competitors.Multiple choice question.profitable; nounprofitable; severalhigh; numerousvery low; essentially no

Using technology for the development of new products creates Blank______ for customers.Multiple choice question.competitioninflationvaluesuperior service

Firms position their products based on methods such as Blank______.Multiple choice question.the value proposition, salient attributes, symbols, and competitionundifferentiated positioning, concentrated positioning, differentiated positioning, and micropositioningdemographics, geodemographics, psychographics, and benefitsproduct, price, place, and promotion

In light of the high costs associated with finding new customers who feel that a brand can meet their relevant needs and are willing to exclude competitors, today's companies are using Blank______ segmentation and investing in initiatives to retain their most profitable customers.Multiple choice question.benefitoccasionloyaltyusage