1.Question 1What is a digital marketing channel?1 point The buying and selling of goods and services onlineAny communication method or platform a business can use to reach its target audience online The practice of reaching consumers online through digital channelsA physical storefront

Digital Marketing Channels

What is the primary focus of digital marketing?Answer areaTraditional media channelsOffline advertising methodsMarketing through digital channelsDirect mail marketing

Context: What is digital marketing and why people invest in digital marketing ?

The study recommends that firms should only put their resources on those digital strategies that have greater impact on sales performance. . In order for digital marketing strategies to be effective, all the stakeholders have an obligation to support the adoption and implementation of digital marketing processes as no department within an organization is independent. Due to the high growth rate of social communities most businesses ought to realize the potential of digital marketing in reaching the larger audience. The study recommends that the sooner the marketers dive in and begin experimenting in the Digital Marketing Platforms, the more successful they will be in the future. The use of digital communication platforms is important to organizations so as increase their visibility and increase their customer base and improve on the sales performance. The study further recommends that organizations should come up with digital marketing strategies such as driving traffic. This includes keyword strategy where the organizations insert related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic. Website optimization is also recommended to ensure that their website is optimized and functioning at its best is essential since people don’t want to visit a website that doesn’t work properly. Paraphrase the above statements

What is Digital marketing