Targeting StrategiesYou own a travel agency which specialises in offering low-budget trips. The company has two different tour packages. TravelX is for working professionals who like to travel with their family. This package includes family-friendly locations, homestays and a relaxed travel itinerary. TravelY for college students on an extremely tight budget. This package includes remote locations, hostel stays and hiking trips.What targeting strategy are you using, given your product portfolio? (Your answer should be based on the definitions of targeting strategies taught by the Professor and not based on definitions available elsewhere.)Segmented marketing strategyMass marketing strategyNiche marketing strategyNone of the above

Strategies are related toGroup of answer choicesEnduring beliefs and principles held by tourism stakeholders about their destination.Broad, general results to be achieved by the destination over several years, and usually within three to five years.Overall actions or initiatives to be followed to achieve goals.A statement about an organization’s purpose or its reason for being.A statement that describes a future for a destination that is achievable and attractive and is supported by most tourism stakeholders.

The marketing strategy formulation includes all of the following but which is LEAST important:Select one:a.Determining the approach to take for clientsb.Evaluating the market for needs and wantsc.Calculating the internal resources necessary for operationsd.Identifying the organizations goals

Destination marketing isGroup of answer choicesa continuous, sequential process through which a destination management organization (DMO) plans, researches, implements, controls and evaluates programmes aimed at satisfying traveller’s needs and wants as well as the destination’s visions, goals and objectives.long-term tourism planning and continual monitoring and evaluation of the outcomes from tourism efforts.involves coordinated and integrated management of the destination product (attractions and events, facilities, transportation, infrastructure, service quality and friendliness).Is related to the convenience of getting to and from the destination, as well as moving around within the destination, constitutes this attribute.

What are a few things that you would keep in mind when planning a marketing campaign?

What are the strategies for effective target marketing?Question 42Answera.Mass marketing, multi segmented, nicheb.Mass marketing, niche, market of onec.Mass marketing, niche, single segmentd.Undifferentiated, specialty, unsought