A company that manufactures shampoo has been unable to persuade a large retail outlet to purchase its products, because the retailer makes and sells mostly its own brand of shampoo. What marketing problem has the manufacturer encountered?Multiple choice question.The retailer is more powerful than the manufacturer.The manufacturer's brand is not strong enough.The manufacturer is attempting to establish an exclusive distribution policy.The channel is vertically integrated.

What factors determine how difficult it is for a manufacturer to persuade retailers to purchase its products? (Choose every correct answer.)

Consider the beauty (hair) salon industry in 2008. The industry players were NOT competing by which of the following strategies?Group of answer choicesManufacturing merchandise or selling exclusive merchandise.Differentiating their product offerings.Positioning themselves as either high-end luxury hair salons or basic hair salons.Targeting a specific group of people.

Question 2Imagine that a company invests in its marketing strategy but does not have a strong brand identity. What is the likely result?1 pointCustomers will prefer the company to its competitors.Customers will remain loyal to the company.Customers will not remember who the company is.Customers will not seek out a company’s competitors.

Multiple ChoiceBecause the business is only one of a few firms who can produce the product, the competition is fierce, which often drives the price of the product down.Businesses find it difficult to differentiate their products from competitors.Being the only business producing a product comes with intense pressure from consumers.Consumers cannot distinguish between your product and a competitor’s product at all.There is no real drawback to being in monopolistic competition.

What factors determine how difficult it is for a manufacturer to persuade retailers to purchase its products? (Choose every correct answer.)Multiple select question.The characteristics of channel membersThe degree to which the channel is vertically integratedThe strength of the manufacturer's brandThe relative power of the manufacturer and retailer