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Neha wants to run ads on Google Networks to promote a new service offering. Which campaign goal should she choose?SalesLeadsWebsite Traffic

Question

Neha wants to run ads on Google Networks to promote a new service offering. Which campaign goal should she choose?SalesLeadsWebsite Traffic

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Solution

Neha should choose the campaign goal based on what she wants to achieve with her ads. Here's a brief explanation of each goal:

  1. Sales: This goal is suitable if Neha wants to increase her sales. If her new service is ready to be sold and she wants to drive sales, this would be the appropriate goal.

  2. Leads: If Neha is looking to generate leads, meaning she wants to get potential customers who might be interested in her service, then this is the goal she should choose. This is typically used when businesses want to build a customer base for a new service or product.

  3. Website Traffic: If the main aim is to get more people to visit her website, perhaps to learn more about the new service, then this would be the right goal.

So, Neha should choose the goal that aligns best with what she wants to achieve from running the ads.

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