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The approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share is known as:  A. Market-skimming  B. Market-penetration  C. Below-market  D. Value-based

Question

The approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share is known as:  A. Market-skimming  B. Market-penetration  C. Below-market  D. Value-based

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Solution

The approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share is known as: B. Market-penetration. This strategy is often used when a new product is introduced in the market, with the aim of quickly securing a broad customer base.

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