The approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share is known as: A. Market-skimming B. Market-penetration C. Below-market D. Value-based
Question
The approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share is known as: A. Market-skimming B. Market-penetration C. Below-market D. Value-based
Solution
The approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share is known as: B. Market-penetration. This strategy is often used when a new product is introduced in the market, with the aim of quickly securing a broad customer base.
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