RFM helps a company to understand their customer’s characteristics based on their what?Choose the correct answer from below:Your score for this problem will be decided based on your FIRST SUBMISSION ONLYTransaction HistoryPersonal DetailsGeographic LocationAge, Sex and Gender

Q4. RFM value 2UnsolvedUsing hints is now penalty freeUse HintWhich of the following options correctly represents a RFM value for a frequent customer who shops once every week and spends a good amount of money while shopping?Note: Ratings are on a scale of 1 (low) to 5 (high).Choose the correct answer from below:Your score for this problem will be decided based on your FIRST SUBMISSION ONLY312135454251

--- assigning score for rfm metric----SELECT CustomerID, m_score,f_score,r_score, recency,frequency,monetary, CAST(ROUND((f_score+m_score)/2,0)ASINT64)AS fm_score FROM(SELECT*, CASE WHEN monetary<=m20 THEN 1 WHEN monetary<=m40 AND monetary>m20 THEN 2 WHEN monetary<=m60ANDmonetary>m40THEN3 WHENmonetary<=m80ANDmonetary>m60THEN4 WHENmonetary<=m100ANDmonetary>m80THEN5 ENDASm_score, CASEWHENfrequency<=f20THEN1 WHENfrequency<=f40ANDfrequency>f20THEN2 WHENfrequency<=f60ANDfrequency>f40THEN3 WHENfrequency<=f80ANDfrequency>f60THEN4 WHENfrequency<=f100ANDfrequency>f80THEN5 ENDASf_score,--Recencyscoringisreversed CASEWHENrecency<=r20THEN5 WHENrecency<=r40ANDrecency>r20THEN4 WHENrecency<=r60ANDrecency>r40THEN3 WHENrecency<=r80ANDrecency>r60THEN2 WHENrecency<=r100ANDrecency>r80THEN1 ENDASr_score, FROM`customer-segmentation-373712.retail.Quintiles` )

Which of these is not a potential internal factor that can cause a metric change?Choose the correct answer from below:Your score for this problem will be decided based on your FIRST SUBMISSION ONLYGeographyCompetitorsUser DemographicsPlatform

The information that is returned from a web search should be evaluated because it can be produced by1 pointA marketing companyAn institutionAnyoneReputable people

Q2. RFM ClusteringUnsolvedUsing hints is now penalty freeUse HintWhich of the following statements is not true about the RFM clustering model?It focuses on..Choose the correct answer from below:Your score for this problem will be decided based on your FIRST SUBMISSION ONLYHow much money does a customer spend?How long have they been shopping with us?How often do they shop?When did they last purchase something?