Gap Games, a video game company, is running a special campaign for existing customers. These customers will get a 20% discount on any game they purchase in May. According to you, which type of campaign is this?Full-funnel campaignBottom-funnel campaignMid-funnel campaignTop-funnel campaign
Question
Gap Games, a video game company, is running a special campaign for existing customers. These customers will get a 20% discount on any game they purchase in May. According to you, which type of campaign is this?Full-funnel campaignBottom-funnel campaignMid-funnel campaignTop-funnel campaign
Solution
This is a Bottom-funnel campaign. This type of campaign is targeted towards customers who are already aware of the company and its products, and are close to making a purchase. The discount is a final incentive to encourage the purchase.
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