Dell computer allows customer to build their own computers on line. Which of the following is Dell is using as its generic strategy?
Question
Dell computer allows customer to build their own computers on line. Which of the following is Dell is using as its generic strategy?
Solution
Dell is using a differentiation strategy. This strategy is about offering a unique product or service to a customer. In this case, Dell is allowing customers to customize their computers according to their needs, which makes their product unique for each customer. This is different from a cost leadership strategy, where a company tries to become the low-cost producer in its industry, or a focus strategy, where a company focuses on a specific niche market.
Similar Questions
Dell is a multinational computer technology company. In 1985, it changed its strategy and started offering build-to-order computers. It became a major seller by using mail-order systems and started accepting orders online. Later, it also shifted to building an online sales platform to sell these computer systems.In this scenario, which of the 4Ps differentiated Dell and helped it create an unique value proposition?
Dell Computers was one of the first computer manufacturers to offer customized laptops to be ordered online. Instead of mass-producing standard laptops to stock, they assembled laptops only after receiving orders from customers. All the components required for laptops had been mass-produced in advance however. Based on this information only, Dell’s supply chain can be characterized as … Group of answer choices Push supply chain Pull supply chain Hybrid push-pull supply chain Hybrid pull-push supply chain
Why does Dell have a Good reputation?
make a pestle to dell
Which of the following is not an example of the manufacturer-direct business model?Question 11Answera.Wayfairb.Everlanec.Niked.Dell
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.