Juan and Therese each own a Taco restaurant in the town of Burritoville. The town is3km long. Juan is located 1km along the town, and Therese is at 3km along (see thefigure below). 300 Consumers are uniformly located along the town (between 0 and 3).Consumer i’s utility derived from dining at restaurant j is given byui j = u − t|xi − y j| − p j,where j = 1, 2 indicate the two restaurants, t is the per unit cost of travelling along thetown, xi is the location of consumer i, y j is the location of restaurant j, and p j is theprice of restaurant j. Each consumer eats a meal at exactly one restaurant. Restaurantscompete with each other by simultaneously choosing prices. Each restaurant has constantmarginal costs of c and no fixed costs.
Question
Juan and Therese each own a Taco restaurant in the town of Burritoville. The town is3km long. Juan is located 1km along the town, and Therese is at 3km along (see thefigure below). 300 Consumers are uniformly located along the town (between 0 and 3).Consumer i’s utility derived from dining at restaurant j is given byui j = u − t|xi − y j| − p j,where j = 1, 2 indicate the two restaurants, t is the per unit cost of travelling along thetown, xi is the location of consumer i, y j is the location of restaurant j, and p j is theprice of restaurant j. Each consumer eats a meal at exactly one restaurant. Restaurantscompete with each other by simultaneously choosing prices. Each restaurant has constantmarginal costs of c and no fixed costs.
Solution
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