Modern mass retailing included all of the following EXCEPTGroup of answer choicesThe rise of chain storesThe increased importance of the general merchantAn emphasis on selling consumer goodsGoods sold at high volume but low costThe use of modern advertising to encourage the desire for new products.
Question
Modern mass retailing included all of the following EXCEPTGroup of answer choicesThe rise of chain storesThe increased importance of the general merchantAn emphasis on selling consumer goodsGoods sold at high volume but low costThe use of modern advertising to encourage the desire for new products.
Solution
The option that does not belong to the characteristics of modern mass retailing is "The increased importance of the general merchant". In the context of modern mass retailing, the role of the general merchant has diminished due to the rise of chain stores, the emphasis on selling consumer goods, the strategy of selling goods at high volume but low cost, and the use of modern advertising to encourage the desire for new products.
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