Which factors should be considered when determining the blend of questions in a survey instrument? Select all that apply.Group of answer choicesTimeMoneyAnalysisLayoutAudience PreferencePrevious Surveys Given to Target Population
Question
Which factors should be considered when determining the blend of questions in a survey instrument? Select all that apply.Group of answer choicesTimeMoneyAnalysisLayoutAudience PreferencePrevious Surveys Given to Target Population
Solution
When determining the blend of questions in a survey instrument, the following factors should be considered:
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Time: The length of the survey should be manageable for respondents. If it's too long, respondents may lose interest and not complete the survey.
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Analysis: The type of data analysis you plan to do can influence the types of questions you ask. For example, if you plan to do a quantitative analysis, you might include more closed-ended questions.
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Layout: The layout of the survey can affect how respondents answer questions. For example, if similar questions are grouped together, respondents might answer them in a similar way.
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Audience Preference: The preferences of your target audience can influence the types of questions you ask. For example, some audiences might prefer open-ended questions, while others might prefer closed-ended questions.
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Previous Surveys Given to Target Population: Previous surveys can provide valuable information about what types of questions work well with your target population. You can use this information to improve the design of your survey.
Money is not typically a factor that would influence the blend of questions in a survey instrument.
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