Jollibee, a Filipino fast-food restaurant, expanded to Canada in 2019. They have developed a brand and menu focused on positivity, good service, speed, freshness, and nostalgic Filipino fast-food classics. This is an example of which of the following?Multiple ChoiceMarket developmentProduct placementMarket positioningA situation analysisA strategic business unit
Question
Jollibee, a Filipino fast-food restaurant, expanded to Canada in 2019. They have developed a brand and menu focused on positivity, good service, speed, freshness, and nostalgic Filipino fast-food classics. This is an example of which of the following?Multiple ChoiceMarket developmentProduct placementMarket positioningA situation analysisA strategic business unit
Solution
This is an example of Market Development. Market development involves the selling of existing products to new markets. In this case, Jollibee is expanding its existing brand and menu (products) to a new market (Canada).
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