This first ad is from 1944. This second ad is from 2013. Which statement best summarizes the difference between these two ads? They have different sponsors. They have different appeals. They have different purposes. They have different target audiences.

Which one of the following examples best demonstrates an advertising campaign?Multiple choice question.A cosmetics company puts up a billboard with the slogan, "Look like perfection."A candy company puts out a commercial that says its candy has antioxidants and a month later releases a commercial describing how sweet its candy tastes.A tool company runs a series of commercials and promotions and develops a slogan, all based around the message that its tools are durable.A golf supply company manager goes to a golf course and chats with the golfers about their favorite equipment.

A beer company uses a TV ad that shows a macho, sexy man who drinks only the company's brand of beer. This ad is an example of a(n) ______ appeal because it uses ______ to convince consumers to buy the product.Multiple choice question.reminder; convenienceemotional; envyrational; savingselite; savings

Which of the following is true about the use of ambiguity in advertising?Select one:a.It is the use of different deceptive advertising techniques.b.It uses clear wording to try and convince consumers to purchase a product.c.It is an ethical and legal way to sell products to the public.d.It is a responsible way to doing advertising for the product.

differences between advertising promotion and direct promotion.

Explain one difference between advertising and sales promotion.