A source characteristic that combines similarity, familiarity and likability is source ______.Multiple choice question.humanitycelebrityattractivenessbeauty

When brands use a source with personality characteristics that reveal how they overcame certain difficulties in life and eventually thrived gives the target audience a reason to like them and admire their achievements. The idea of a likable source helps to develop a brand'sMultiple choice question.superioritypositionpersonalityfriendliness

Forming a positive impression of an individual based on a single trait is called _____.Multiple choice question.selective perceptioncausal attributionstereotypinghalo effect

If the communicator and the receiver have similar needs, goals, interest, and lifestyles the position put forth by the source is better received and comprehended because of a sense of ______.Multiple choice question.similarityobjectivitysamenessagreement

“Beauty is in the eye of the beholder” is an analogy.Group of answer choicesTrueFalse

Multiple Choice QuestionAssumed-similarity bias is _____.Multiple choice question.inferring from one positive trait that a person has many positive traitsthe tendency to think of people as being similar to ourselvesthe tendency to overattribute others' behavior to dispositional cuesthe tendency to attribute personal success to dispositional factors and failure to situational factorsNeed help? Review these concept resources.