Research title: The Role of Product Innovation in Enhancing Competitive Advantage: A Case Study of Safaricom Limited in Kenya. In 2 paragraphs, discuss the Research Ideas by stating what models will be used in examining the internal and external environment of Safaricom including PEST and Five Forces Model

The research will employ two key models to examine the internal and external environment of Safaricom Limited. The first model is the PEST analysis, which stands for Political, Economic, Social, and Technological factors. This model will be used to assess the macro-environmental factors that influence the operations of Safaricom Limited. The political factors include government policies and regulations that affect the telecommunication industry. Economic factors involve the economic conditions in Kenya, such as inflation rates, exchange rates, and economic growth. Social factors include the cultural and societal trends that influence consumer behavior. Lastly, technological factors involve the impact of technological advancements on Safaricom's operations and product innovation.

The second model that will be used is Porter's Five Forces Model. This model will be used to analyze the competitive environment of Safaricom Limited. The five forces include the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products or services, and the intensity of competitive rivalry. These forces determine the profitability and attractiveness of an industry. By analyzing these forces, the research will be able to understand the competitive advantage of Safaricom Limited and how product innovation plays a role in enhancing this advantage.