Multiple Choice QuestionAshton Athletics decided to promote its new running shoes designed for treadmill users to males aged 45–65 because research had told them this was the main group who worked out using a treadmill. This group is an example of a Blank______.Multiple choice question.market orientationB2B markettotal-market approachmarket segment

Multiple Choice QuestionA group of high school soccer girls with the need, desire, ability, and authority to purchase soccer gear can be referred to as a Blank______.Multiple choice question.target marketvalue marketdiverse grouppsychographic segment

Multiple Choice QuestionDividing the market into groups whose members have similar characteristics is known as ______.Multiple choice question.market researchmarket penetrationmarket segmentationmarket mixing

When a business selects groups or segments that they can serve most profitably, this is called Blank______.Multiple choice question.market segmentationpositioningtarget marketingmarketing research

Multiple Choice QuestionWhich of the following is an example of a market niche?Multiple choice question.All the potential competitors for sport utility vehiclesThe seven restaurants that serve a downtown shopping districtYoung male, thrill-seekers who enjoy rock climbingChoosing one form of promotion from all the available options

A Blank______ orientation is finding out what the consumers want and providing it for them.Multiple choice question.customerproductsellingmarket