15 .____ is one retailer that has managed its global supply chain in an adroit and efficient manner.Wal-MartBurger kingPizza hutDHFL

"It is becoming apparent that the ability to manage global supply chains has become increasingly significant in determining competitive capability." Explain why this may be the case. Discuss some of the benefits and difficulties in managing supply chains at this level.

Walmart: Scripting Success through Customer AnalyticsAbstract: Retail chain Walmart, ranked no. 1 in the Fortune 500 list of largest US companies,had sales of $466 billion in fiscal year 2013. Walmart’s supply chain operational competitivenesswas legendary. The company operated more than 4,000 stores in the US as of January 2013.Walmart had more customer connections than any other retailer in the world. Walmart hadstrong presence in social and digital media as well. More than 300,000 people accessedWalmart through social media, per week, in 2012. Most of the customer data were beingcollected from in‐store and online transactions and also from social media conversations.Walmart had effectively used customer analytics to improve operational performance.Customer analytics enabled to know about consumer preferences from social media to gaincompetitive advantage. Walmart used customer analytics to increase customer base byspending on marketing and promotional activities. Walmart’s prime challenges in the onlinemedia were from Amazon (world's largest online retailer) to attract customers in the onlinesegment. Hence Walmart had to improve upon its customer analytics advantages and stayahead in the retail segment overcoming the challenges posed by Amazon in the ecommercespace. Amidst this background, it remained to be seen whether Walmart would succeed inestablishing a stronger foothold in the retail market using customer analytics in the long run.

2. Describe the target customer for this retailer.

This kind of superstore is really a giant specialty store. Which one?Question 28Select one:A.independentB.shopping mallC.chainD.factory outletE.category killer

This has extended the physical length of the supply chain and the quantity of materials and products being transported.Multiple ChoiceIncreased globalizationIncreased competitionIncreased e-commerceGreening of the supply chain