Albarran – Chapter 1What are the four predominate forces that impact the media economy?AGlobalization, conglomeration, regulation, and social aspectsBGlobalization, regulation, technology, and social aspectsCRegulation, conglomeration, politics, and technologyDRegulation, technology, politics, and social aspects

Why is studying the media economy relevant? Choose all that apply:AAccessible to most business/industry sectorsBUnique consumption patternsCDrives lucrative entertainment profitsDMajor source of influence

Albarran – Chapter 1Increased fragmentation and _______ of the media industries have eliminated the boundaries associated with studying traditional media.ASyndicationBDigitizationCDeregulationDDiversity

Can you give this diagram a title? What do you understand about the linkbetween media and big business from this diagram?VII. Answer the questions1. Technology changes the ways in which we think about our lives. Explain withreference to television is an important medium.2. How does censorship prevent the media from being independent3. Why it is commonly said that “Media sets an agenda”

Albarran – Chapter 1According to Albarran, what are the levels of activity across which media firms operate? (Select all that apply.)AIndividualBGlobalCNationalDHousehold

Doyle – Chapter 1What has been the single most transformative impact on media industries and markets?AFreemiumBDigitizationCMobile devicesDSocial media