By a large margin, most business messages areMultiple choice question.routine messages.public relations messages.messages meant to persuade.messages to communicate bad news.

Since you will send and receive so many routine messages in any given business day, one of your primary goals isMultiple Choiceefficiency.credibility.complexity.following protocol.communicating personal style.

Multiple Choice QuestionBad-news messagesMultiple choice question.typically include many technical details and specifications.require more of an effort to serve others than other message types.should be delivered as late as possible to soften the blow.typically generate little emotion in the deliverer.

One of the most significant changes that the social communication model has brought to marketing is that companies now have far less control of their messages.Group of answer choicesTrueFalse

Which of the following is NOT a characteristic of effective business messages?A. They provide practical informationB. They present the writer's opinions as factsC. They highlight and summarize essential informationD. Be persuasive

Which aspect of communication relates to how well a message meets its goals?Multiple Choiceeffectivenessclarityappropriatenessethics