Which of the following is NOT a component of the international promotional mix?Group of answer choicesInternational public relationsInternational sales promotionInternational salesforce managementInternational pricing
Question
Which of the following is NOT a component of the international promotional mix?Group of answer choicesInternational public relationsInternational sales promotionInternational salesforce managementInternational pricing
Solution
International pricing is NOT a component of the international promotional mix. The promotional mix typically includes things like public relations, sales promotion, and salesforce management, but pricing is considered a separate aspect of the marketing mix.
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