Images on social media are often intentionally selected. Based onNike’s Facebook page, conduct a semiotic analysis over the page’sprofile picture or/and cover photo. Apply concepts from lecture 2 toillustrate how signs and codes of the photos construct meanings.
Question
Images on social media are often intentionally selected. Based onNike’s Facebook page, conduct a semiotic analysis over the page’sprofile picture or/and cover photo. Apply concepts from lecture 2 toillustrate how signs and codes of the photos construct meanings.
Solution
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pioneering analysis of gender advertisements, have focussed on the analysisof repeated tropes (e.g., feminine touch) present within a collection of indi-vidual images. More recently, building upon the work of Foucault,researchers have examined the ideological purposes of specific types ofimages (e.g., mug shots of criminals). Neither of these forms of analysisemphasizes the role of either juxtaposition or sequence in the constructionof meaning, despite the fact that these are standard considerations in thelayout of photographic articles and books. This article, through the analysisof the role of visual juxtaposition and sequencing in the British governmentpublication The Colonies in Pictures, documents previously ignoredprocesses of ideology construction.The article is divided into three sections. The first section summarizesprevious research on the connection between visual images and ideology. Itaims: 1)to establish the theoretical legitimacy of the connection; and 2) todocument the lack of previous attention to the role of juxtaposition andsequencing in ideology construction. The second section discusses variousways that juxtaposition and sequencing have been used to create meaningin photo essays and books of photographic art. The presumption is that ifthese techniques have been recognized as powerful tools for the constructionof desired meanings within the artistic community, then similar processescan likely be used to construct ideological meaning. The third section turnsto the empirical examination of a specific publication, The Colonies inPictures, in order to document the role of juxtaposition and sequencing inthe construction of ideology
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