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Which of the following is an e-marketing activity?Select one:a.The texting of potential customers about a new offer. b.A post-purchase customer satisfaction survey emailed to a customer. c.The sale of products via an e-commerce website.d.All of the options listed.

Question

Which of the following is an e-marketing activity?Select one:a.The texting of potential customers about a new offer. b.A post-purchase customer satisfaction survey emailed to a customer. c.The sale of products via an e-commerce website.d.All of the options listed.

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Solution

The correct answer is d. All of the options listed. Each of these activities - texting potential customers about a new offer, emailing a post-purchase customer satisfaction survey, and selling products via an e-commerce website - are all examples of e-marketing activities. E-marketing, or electronic marketing, refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

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