Which of the following is NOT a factor that causes buyer bargaining power to be stronger?Question 3AnswerA.Some buyers are a threat to integrate backward into the business of sellers and become an important competitor.B.Buyers are small and numerous relative to sellers.C.Buyers have considerable discretion over whether and when they purchase the product.D.Buyers purchase the item frequently and are well-informed about sellers' products, prices, and costs.E.The costs incurred by buyers in switching to competing brands or to substitute products are relatively low.
Question
Which of the following is NOT a factor that causes buyer bargaining power to be stronger?Question 3AnswerA.Some buyers are a threat to integrate backward into the business of sellers and become an important competitor.B.Buyers are small and numerous relative to sellers.C.Buyers have considerable discretion over whether and when they purchase the product.D.Buyers purchase the item frequently and are well-informed about sellers' products, prices, and costs.E.The costs incurred by buyers in switching to competing brands or to substitute products are relatively low.
Solution
The factor that does NOT cause buyer bargaining power to be stronger is B. "Buyers are small and numerous relative to sellers." This situation actually weakens buyer bargaining power because no single buyer has a significant impact on the market or the seller's business. The other options (A, C, D, E) all describe situations that would increase buyer bargaining power.
Similar Questions
Buyer bargaining power is strong whenMultiple choice question.demand is weak.buyers make purchases in small quantities.buyers place high importance on brand reputation.the cost of switching to a competing brand is high.
The rivalry among competing sellers tends to be less intense when Question 10AnswerA.industry conditions tempt competitors to use price cuts or other competitive weapons to boost unit sales.B.buyer demand is weak and many sellers have excess capacity and/or inventory.C.industry rivals are not particularly aggressive or active in making fresh moves to improve their market standing and business performance.D.rivals have diverse strategies and objectives and are located in different countries.E.rival sellers have weakly differentiated products.
Factors that weaken rivalry among competing sellers includeMultiple Choicelow buyer switching costs.slow growth in buyer demand.rapid growth in buyer demand, high buyer costs to switch brands, and so many industry rivals that any one company’s actions have little impact on the businesses of its rivals.standardized or else weakly differentiated products among rival sellers.the presence of one or more rivals that are dissatisfied with their current position and market share.
Suppliers are most powerful when:Question 17Select one:There are very few or no substitutes availableWhen the bargaining power of buyers is highEconomies of scale in the industry are highCompetitive rivalry in the industry is high
Rivalry among competing sellers decreases Question 9AnswerA.when buyer demand is growing rapidly.B.as it becomes less costly for buyers to switch brands.C.as the products of rival sellers become commoditized.D.when there is excess production relative to demand.E.as the number of competitors increases.
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